Project Overview:
Project Overview:
An end-to-end brand build for Duthur, an outerwear clothing brand, covering visual identity and apparel design. The project focused on creating a cohesive system that translates seamlessly from brand visuals into garment details and launch-ready assets.
Objectives:
• Develop a cohesive brand identity system
• Translate brand visuals into apparel design
• Create consistent direction across garments and assets
• Design outerwear pieces with strong visual language
• Prepare launch-ready brand materials and presentations
