Almarai (KSA)

Project Overview:

An explainer video for Almarai introducing a new coaching program designed to support young talents in developing future leadership skills. The video uses clear, structured storytelling and a consistent motion graphics system to communicate the program’s purpose, participant journey, and key benefits.

Objectives:

• Communicate the program concept through clear visual storytelling.
• Simplify the participant journey and key steps.
• Highlight benefits in a structured, engaging way.
• Use character animation to enhance relatability.
• Deliver a consistent, clean motion graphics system.

Scope of Work:

Our explainer video production process for Almarai ensures clarity and consistency through these steps:

1. Message Alignment & Story Structure: Defining the core message and organizing the narrative into clear sections (purpose, journey, benefits).
2. Visual System & Character Direction: Designing the illustration style, character approach, and visual rules to keep the story relatable and consistent.
3. Storyboard & Scene Planning: Mapping the participant journey into scenes, defining on-screen hierarchy, and planning transitions for smooth flow.
4. 2D Animation & Motion Graphics Build: Producing character animation and infographic-style motion elements to explain steps and benefits clearly.
5. Typography & On-Screen Clarity: Designing titles and callouts with strong readability and consistent placement across scenes.
6. Finishing, QC & Delivery: Final polish for pacing, legibility, and brand consistency, then exporting delivery-ready versions.

A structured explainer that clearly communicates Almarai’s coaching program through relatable character animation and a clean, consistent motion graphics system.